bluehost
a NEWFOLD DIGITAL BRAND
Bluehost is Newfold's flagship brand. As copy lead, I'm responsible for maintaining voice and tone—and pushing the brand in new directions.
Problem: User testing proved visitors want something different from the competition.
Solution: I created three new concepts to pitch to leadership, ranging from fresh to totally unique.
HOMEPAGE concepts
wONDERSUITE CAMPAIGN
Problem: This campaign required a deep-dive into features, both for SEO and our tech-driven user-base—all while maintaining good UX.
Solution: I created thoughtful copy behind interactive bento boxes and punchy headlines, which satisfied SEO, Product Marketing, and the creative ask.
PAID & ORGANIC ADS
Paid media is a big part of our marketing efforts. Below are ads I created to focus on the user, outlining what they'll gain from these Bluehost offerings.
network solutions
a NEWFOLD DIGITAL BRAND
homepage redesign
Problem: Network Solutions is a legacy B2B brand with an extremely loyal base. It looked and sounded dated but needed to maintain its professional voice.
Solution: I reimagined this 40+ year-old brand based on market research, determining the layout of the sections and writing all-new copy.
Our research found these customers value data safety, so this copy focuses on both security and the brand's long-running success.
