bluehost
a NEWFOLD DIGITAL BRAND
Bluehost is Newfold's flagship brand. As copy lead, I'm responsible for maintaining voice and tone—and pushing the brand in new directions.
Problem: User testing proved visitors want something different from the competition.
Solution: I created three new concepts to pitch to leadership, ranging from fresh to disruptive
HOMEPAGE concepts
BLUEHOST REBRAND
Problem: Leadership wanted an edgier style for Bluehost, as well as a brand style guide we could give to broader teams and agencies.
Solution: I defined a tone that fit comfortably with our new visual style, and I worked closely with our senior art director to develop the brand style guide.
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PAID & ORGANIC ADS
Paid media is a big part of our marketing efforts. Below are ads I created to focus on the user, outlining what they'll gain from these Bluehost offerings.
network solutions
a NEWFOLD DIGITAL BRAND
homepage redesign
Problem: Network Solutions is a legacy B2B brand with an extremely loyal base. It looked and sounded dated but needed to maintain its professional voice.
Solution: I reimagined this 40+ year-old brand based on market research, determining the layout of the sections and writing all-new copy.
Our research found these customers value data safety, so this copy focuses on both security and the brand's long-running success.
