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DELIVRA

email Newsletters

Campaign Monitor is a leading email marketing brand. I wrote educational newsletters about email (meta, right?) to empower our SMB audience.

HOMEPAGE REFRESH

Problem: Site performance and sales were dipping. According to UX testing, prospects were unclear on how Delivra could help them.

 

Solution: Based on our research, I rewrote site copy specific to our audience, which helped our team capture more leads.​

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To appeal to B2B marketers, we focused on features like automation and reporting.

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