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Emma Homepage Test & Execution


I worked with our Growth and Strategy team to test new homepage copy. The revised copy earned stronger engagement, and it now lives on the homepage permanently.

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Emma's Graduate to better email campaign

When Emma rebranded its university pages to target higher ed prospects, I wrote the new copy. 

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targeting departments
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Alumni + dONORS
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mARKETING + Commmunications
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Email Newsletters

Emma's known for its personal, fun-loving voice. These newsletters aim to capture the Emma tone.

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lINKEDiN ads

Paid media's an important piece of Emma's marketing strategy. These LinkedIn ads highlight the content and features customers love.

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