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EMMA

Homepage Test & Execution

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I worked with our Growth and Strategy team to test new homepage copy. The revised copy earned stronger engagement, making it the permanent choice.

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Graduate to better email campaign

When Emma rebranded its university pages to target higher ed prospects, I wrote the new copy. 

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targeting departments
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Admissions
Alumni + dONORS
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aTHLETICS
mARKETING + Commmunications
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Email Newsletters

These newsletters capture the personal, fun-loving tone Emma's known for.

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lINKEDiN ads

Paid media's an important piece of Emma's marketing. These LinkedIn ads highlight content and features customers love.

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