Emma Homepage Test & Execution
I worked with our Growth and Strategy team to test new homepage copy. The revised copy earned stronger engagement, and it now lives on the homepage permanently.
Emma's Graduate to better email campaign
When Emma rebranded its university pages to target higher ed prospects, I wrote the new copy.
Alumni + dONORS
mARKETING + Commmunications
Emma's known for its personal, fun-loving voice. These newsletters aim to capture the Emma tone.
Paid media's an important piece of Emma's marketing strategy. These LinkedIn ads highlight the content and features customers love.